Formula E Prix (Spec Work)

The spec brief was to create social media copy to encourage people to buy tickets for the London EPrix. There are 3 audiences: Family with Kids, Tech Enthusiasts and Motorsports Enthusiasts. The messaging for these audiences had to be segmented into 3 contexts: 

Context 1 - 60-30 days before London EPrix.

Context 2 - 30-14 days before the London EPrix.

Context 3 - 14-1 days before the London EPrix.